The company's name and logo will feature prominently on the kit as of next year.
We are proud to announce that Deceuninck, leading designer and manufacturer of window profiles, will be the title sponsor of the team managed by Patrick Lefevere, which from 2019 will be called Deceuninck – Quick-Step, after a multi-year deal has been signed by the two parties.
Deceuninck, a company founded in 1937 and headquartered in Hooglede-Gits Belgium, will have its logo prominently present on the jersey of the current World Tour team classification leader – home to some of the sports' biggest names – who has racked up an astounding 69 UCI victories so far this season.
Francis Van Eeckhout, CEO Deceuninck: 'We are delighted with this powerful partnership in international cycling, one of the most popular sports in Europe and emerging worldwide. This high valued sponsorship offers plenty of commercial opportunities for Deceuninck and all our customers. I'm confident this is a new milestone for the company."
Jérôme De Bruycker, Marketing Manager Europe, added: "This will be a real game changer leading to a series of marketing campaigns that will exemplify our passion for innovation, ecology and design. The continuous media attention throughout the whole year will strengthen our Deceuninck brand and will support us and our partners to be the preferred choice of the customer."
Patrick Lefevere, Team CEO: "It gives me great pleasure to welcome Deceuninck on board for the next seasons. Thanks to their commitment and that of the other partners, the team can think of the future and build on what we have achieved during this outstanding season. Over the years, we've shown that we are one of the major players in the sport and our results guarantee both exposure and international visibility. Last but not least, the structure and services we provide to our partners help them create a strong marketing platform so they can give their customers a complete and exclusive experience. I'm delighted to have such an international company, with whom we share so many values, by our side and I am sure that together we will achieve our goals."
Photo credit: ©Sigfrid Eggers