On Sunday, April 4, Deceuninck – Quick-Step will become Elegant – Quick-Step again for the 105th edition of the race.
The navy-blue jersey will display Deceuninck’s ultimate window concept – Elegant – a series that continues to amaze through its technicality and design and which perfectly matches the team’s values.
No better way to show the commitment than by designing a special jersey for the most important Flemish race of the year. For Deceuninck, it’s important to keep the Elegant series in the spotlight, as CEO Francis Van Eeckhout explained.
“As a Belgian multinational we are more than proud to reinforce the launch of our Elegant window concept again in collaboration with the team by changing the jersey temporary in Elegant – Quick-Step. Elegant has the look and feel of aluminum, is more sustainable and has better isolation performances. The lift-off throughout Europe has known a strong start even during these challenging times. As a main sponsor we find it very important to include The Wolfpack in this product launch during one of the most beautiful races. It makes the link between us, the team and Deceuninck, even more profound. The pursuit of perfection and focus on excellence in our activities are only a few pillars we have in common.”
Patrick Lefevere, CEO of Deceuninck – Quick-Step, is happy to support this project: “Elegant is a unique window frame design which we can perfectly highlight again this year on our iconic blue jersey. Julian Alaphilippe will display the Elegant – Quick-Step UCI World Champion jersey for the second time in the space of five months. It’s important to keep supporting each other, definitely in these strange times. We hope for the best result on Sunday and hopefully this jersey will bring us some luck during the race.”
Photo credit: ©Wout Beel