Six more years in the pro peloton for Quick-Step

Six more years in the pro peloton for Quick-Step

Tuesday 18 May 2021 - 14:21
Six more years in the pro peloton for Quick-Step

Six more years in the pro peloton for Quick-Step

Tuesday 18 May 2021 - 14:21

Patrick Lefevere’s team announces its longest ever partnership.

Deceuninck – Quick-Step are delighted to announce that our team has agreed a new six-year partnership with Quick-Step, the reference for laminate, wood and vinyl floors. Quick-Step will support the team until 2027.

Quick-Step has been involved in cycling since 1999 and supporting our team since 2003, making it one of the most enduring partners in professional cycling. During this time the team has become one of the most successful and famous in the sport, taking over 800 victories including 99 Grand Tour stages and 20 Monuments, with wins in over 30 different countries, across 5 continents.

Patrick Lefevere was clearly delighted by the deal. “We are very happy to continue our partnership with Quick-Step, who have been at our side for over two decades now. It’s more than your usual sponsor extension; it’s proof that solid relationships exist in cycling, based on trust, mutual respect and shared values. This long-term agreement will allow us to continue striving to improve the quality of our sports performances, to focus on the future and aim remain among the best in the sport. I want to thank the President of Unilin Flooring Ruben Desmet and the entire Quick-Step family for the confidence they have shown to the team and we can’t wait to continue together this incredible journey”, said team CEO Patrick Lefevere.

Patrick’s thoughts were echoed by Mr. Desmet: “The decision to continue our sponsorship is self-evident to us. We continue to grow strongly internationally with our brand. Of course, that has a lot to do with our excellent employees, partners & products, but the many successes of Patrick’s team have certainly increased awareness of our brand among the general public. We also share the same values that drive success – dare to dream and convert those dreams into results. The Wolfpack’s leadership in the peloton is renowned, and its continuous strive for excellence is something that’s in our DNA as well. We strongly believe in cycling and the team. By entering a long-term commitment to provide stability, we are sure that the talent in the team will turn dreams into success”, Desmet concluded.