Deceuninck – Quick-Step have announced the launch of their Sustainability Project, #itsstartswithus, which will see them become the world’s first carbon neutral cycling team, working in conjunction with CO2logic in order to offset their carbon footprint. This as well as embarking on an ambitious round of cultural and behavioural changes, aimed at limiting their environmental impact on the planet.
The end of the 2010s saw a tidal change in way that we view our environment and the impact that our everyday lives have on it. A globalised world has opened new horizons, building opportunities to explore and collaborate in ways unimaginable until recent times. But in recent years it has become obvious that out habits, along with the building of a throwaway culture, has started to take a toll on the planet.
Sport has played a huge part in this, encouraging athletes and fans to travel vast distances to explore opportunities in new lands. In order to be aware of our contribution and climate impact Deceuninck – Quick- Step have calculated their carbon footprint to be 1288 tons of CO2, which is the equivalent of driving a car 179 times around the world, or 539 return flights between Brussels and New York. The amount of forestation required to capture this amount of CO2 is the equivalent of around 3099 football pitches.
The team has pledged to a “manifesto of changes” that is aimed to reduce its environmental impact, make positive changes that can help reduce its wastage and help to educate riders, staff, partners, and supporters on the subject, with the hope of evolving habits. The pledges are:
- Reducing the usage of plastic in the next two years and increasing recycling
- Creating consciousness and networking among the team’s partners / suppliers
- Promoting selling of recycled product through the team’s digital platform
- Encouraging fans and partner staff to travel more via bicycle
- Reducing the energy consumption at the headquarters
- Dividing and recycling the waste and using biodegradable products as much as possible
- Promoting the culture of recycling and reduce littering
- Educating riders and staff to respect the environment
- Offset our remaining CO2 emissions by supporting certified climate projects
#itstartswithus will see Deceuninck – Quick-Step tackle their environmental impact on several fronts, headlined by two large carbon offset schemes. The first is a project to provide and install a safe water supply to the Kaliro District in Uganda. As well as the humanitarian benefits to installing the supply, there are serval environmental benefits, especially when it comes to tackling and reversing deforestation in the area. A readily available supply of safe water through boreholes also negates the need to have water delivered, and thus vastly reducing the reliance on heavy goods vehicles or the burning of wood to boil the water, therefore avoiding deforestation and reducing CO2 emissions.
The second offset scheme, in cooperation with CO2logic, takes place in a location that is very close to the heart of cycling fans – the region around the iconic Mont Ventoux. The Deceuninck – Quick-Step #itstartswithus campaign will partner a project developed by Centre Régional de la Propriété Forestière, which is implementing a number of conservation and reforestation projects in the area. The area is progressively known to be a habitat for wolves, an animal synonymous with the team, with the increased forest area giving them a larger area in which to roam.