Quick-Step Floors Cycling Team opens the first Team Pop-Up Store!

Quick-Step Floors Cycling Team opens the first Team Pop-Up Store!

Saturday 17 February 2018 - 20:10

Team Heritage, fan experiences, merchandising and a lot more await our great fans.

Want to eat and breathe Classics? To discover the history and heritage of the Quick-Step Floors Cycling Team and to participate in some fun and exciting events? Then we've got the news for you!

Between February 23rd and April 7th, at the Ring Shopping Center in Kortrijk, we will host the to-be-place of the Classics season – the Quick-Step Floors Pop-up Store, a concept never before seen in the cycling world – where fans will have the opportunity to enjoy a great time in a unique Quick-Step Floors environment.

Our great and loyal sponsors and partners have shown again their remarkable commitment, supporting this project from its nascent stages to take you this spring on a six-week joyride, packed with a myriad of activities, all meant to offer you an unforgettable experience.

The pop-up store will be a magical world in which you'll meet your idols, get autographs from them or take part in many entertaining contests. Enter this world and take a trip down memory lane with our Wall of Fame, admire the beautifully crafted Specialized bikes that carried our riders to victory and attend the workshops conducted by our mechanics.

Only at the Quick-Step Floors Pop-Up Store you can experience the course of Ronde van Vlaanderen and Paris-Roubaix with the Tacx home trainers, get tested by the Bakala Academy staff and attend some great talk shows featuring Quick-Step Floors CEO Patrick Lefevere and Classics legend Tom Boonen, who'll give you a fascinating insight into the world of the rough cobbled races.

Drop by the merchandising stand, where you'll find Quick-Step Floors team clothing and gadgets, exclusive #TheWolfpack items, amazing products of our partners that you won't find anywhere else, and vouchers which can be used to make the perfect gift to a friend or a member of the family.

Some say happiness is a cup of coffee, so after you've finished discovering our fantastic Pop-Up Store, sit down and enjoy one while talking with your friends or posting on Twitter, Facebook and Instagram pictures from the events, telling others to join you.

"We are proud to launch the Quick-Step Floors Pop-Up Store! Not only that it's a first for a cycling team, but it goes in line with our concept and desire of bringing the fans closer to us. Cycling is a sport which would be poorer without the fans and their support, and that's why we are glad to give them the opportunity to join us during the Classics and hopefully share many great moments that will become indelible memories over the years", said Quick-Step Floors CEO Patrick Lefevere.


Photo credit: ©Sigfrid Eggers

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